LC04: Communication & Storytelling

Stating the facts will get you nowhere. Facts don’t engage people, but personal aspects will.

This is why you need to practice your storytelling as a leader and why – yes you guessed it, it takes time.

What’s in it for me: The new high bar for ‘broadcasting’ messages.

Problem-Action-Result stories that are Short, Valuable, and Personal.

Use conclusions or ideas as a hook from the beginning.

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