LC43. What do you use to compare market opportunities?
Regardless of your focus -- global products, internal services, or perhaps career qualifications -- a strategic offering requires both competitive comparison and internal evaluation. Full
LC43: Classics: BCG & SWOT
LeapCard 43 provides a valuable summary of two crucial strategic planning tools: the BCG matrix and SWOT analysis.
The BCG matrix classifies products by market growth and relative market share into four quadrants:
- New Entries
- Rising Stars
- Cash Cows
- Old Dogs
Guiding investment and divestment decisions. SWOT analysis evaluates a company's strategic position by analyzing its Strengths, Weaknesses, Opportunities, and Threats. This resource is a quick reference for business leaders to apply these tools effectively for strategic analysis and decision-making.
LeapCard 43 Content:
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LC43: Classics: BCG & SWOT
FREE PREVIEW -
Overview and List of Details
FREE PREVIEW -
BCG Growth Matrix
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Swot small and sweet
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LeapCard Recap
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B08 Leading Business: Strategy
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