LeapCards™

LeapCard 44 provides an insightful concept for businesses to sustain growth through innovation.

The card illustrates how innovation should continue throughout different stages of a product or service’s life cycle.

These stages include:

• The ‘Question Mark’ phase, where the potential is uncertain
• The ‘Rising Star’ phase, where it gains market acceptance
• The ‘Cash Cow’ phase, where it generates steady profits
• The ‘Old Dog’ phase, where it no longer delivers significant value.

Business leaders are encouraged to nurture innovation at each stage by identifying ‘Question Marks,’ accelerating ‘Rising Stars,’ extending ‘Cash Cows,’ and transitioning out ‘Old Dogs’ to make way for new cycles of innovation. This continuous cycle of renewal ensures that a company stays relevant and competitive. The LeapCard also connects this concept to the BCG matrix and the AEM Cube, which provide further frameworks for managing a portfolio of products and team dynamics.

See also LeapCard 17 and LeapCard 43