LeapCards™

Trusted & RECordable Stories brings classical persuasion and practical story structure together.

Ethos establishes the storyteller's credibility and purpose. Logos makes the situation and the path forward understandable and believable. Pathos connects the message to people's experiences and emotions. A clear protagonist, meaningful obstacles, and visible transitions give the story movement. When the story is relevant, emotional, and catalytic, people can remember it, retell it, and use it to move others.

See also LeapCard 04, 17, 62, 77 and 120